🌊 Our First New York Swim Week: A Runway Debut to Remember
On July 26th, Ivy Swimwear took center stage with our first-ever runway show at New York Swim Week 2025—a milestone we’ll never forget. The city’s energy was electric as we introduced our newest collection, Modern Muse, to a packed audience of fashion insiders, media, and influencers.
Pictured: Hosted by @lachy_mclean @andreiagibau
✨ The NYSW Experience
Held at Life Time Sky in Manhattan, NYSW celebrated its fifth anniversary under the theme “Interbloom,” spotlighting swimwear as high fashion. Sharing the runway alongside global designers felt like the perfect moment to showcase Ivy’s evolution and step confidently into a new era for our brand.
Pictured: Designer @xolindaa and model @esther_finnie
👗 Meet Modern Muse: Basic, But Never Boring
Modern Muse is a bold shift from our usual lace-forward designs—offering a sleek, minimal take on swimwear that feels elevated yet wearable.
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Clean, sculpted silhouettes that flatter every angle
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Shimmer fabrics that catch the light in the most subtle, luxe way
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Solid color palettes that are modern, versatile, and endlessly chic
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Thoughtful detailing that keeps each piece unique without overpowering its simplicity
This collection is all about “basic, but not boring”—taking timeless swim staples and reimagining them with Ivy’s signature cheeky fits, high-quality fabrics, and sophisticated edge. It’s designed for the woman who wants swimwear that transitions effortlessly from sun-soaked days to summer nights.
Pictured: @viktoriyaye, @sagepineiro, @luanalarkin, @lipsofafeministt, @geynasilveira, @criscanaria5, @adriangorbaliuk, @taylorlaffey, @emnass, @brittanybharvey, @thee_keith, @angelacastellanos
🌸 What’s Next
Couldn’t make it to the show? Pre-orders for Modern Muse will be available soon, with the official launch coming this September.
Our first New York Swim Week was just the beginning. Thank you for joining us in celebrating this milestone—we can’t wait for you to experience Modern Muse and see Ivy Swimwear in a whole new light.
💌 Sign up now to be first in line for Modern Muse.
Written by: Samantha Spadaro
Photos by: Getty Images
