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Article: Behind the Design: The Lovergirl Collection with @Rachie.Love

Behind the Design: The Lovergirl Collection with @Rachie.Love

Behind the Design: The Lovergirl Collection with @Rachie.Love

Introducing the Lover Girl Collection by @rachie.love – where chic meets sweet in the trendiest way! This collection celebrates the essence of the "soft girl" aesthetic, where every garment is crafted with playful coquette details like delicate bows and lace trims, perfect for the carefree spirit.

At its core, this collection embodies more than just fashion; it's a celebration of kindness and love. Each piece is a reminder to embrace the gentle spirit within and to spread love wherever you go. Indulge in the Lover Girl Collection and experience the magic of being feminine, in love, and unapologetically yourself.

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The Inspiration

The Lover Girl Collection is a true labor of love. It all began with a vision to create a swimwear line that exudes femininity and charm, capturing the "soft girl" aesthetic that has taken the fashion world by storm. We wanted each piece to feel like a delicate whisper of romance, with intricate details that make each item uniquely special.

Rachie, known for her sweet and playful style, was the perfect muse for this collection. Her influence is evident in every piece, from the charming bows to the intricate lace trims. The collection is a reflection of her personal style and her dedication to spreading positivity and love.


The Design Process

The journey of creating the Lover Girl Collection was rewarding. It started with a mood board filled with pastel hues, delicate fabrics, and playful patterns. Meetings with Rachie, our design team, and countless revisions were part of the process to ensure every detail was perfect.

Our team worked tirelessly to bring the vision to life. From selecting the finest materials to perfecting the fit, every step was taken with care and precision. The result is a collection that not only looks beautiful but feels incredible to wear.


The Collection

The Lover Girl Collection features five stunning pieces, each designed to make you feel feminine and free-spirited:

1. Ciel Dentelle in Baby Blue

2. Douceur Rose in Pastel Pink

3. Minuit Amour in noir

4. Fleur in Baby Blue

5. Lovergirl Shorts in Ivory

Giving Back

What makes this collection even more special is its commitment to giving back. 10% of sales from the Lover Girl Collection are donated to Caring Place, a non-profit picked by Rachie.

"I chose to partner with The Caring Place for IVY Swimwear because their mission deeply aligns with my personal values and my desire to make a meaningful impact in our community. Located right here in Miami, The Caring Place offers crucial services like food, shelter, substance abuse treatment, education, job placement, and healthcare, all guided by the principles of God’s love, compassion, and encouragement. As a local resident and someone who holds these values close to my heart, I am inspired by their comprehensive approach to supporting those in need, both physically and emotionally. By supporting this incredible organization, I am excited to contribute to their life-changing work and to give back to the community that has always been a part of my life."


The Lover Girl Collection is more than just swimwear; it’s a celebration of femininity, love, and the soft girl spirit. We hope you love wearing these pieces as much as we loved creating them. 

Shop the Lover Girl Collection now and let your inner soft girl shine!

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