Muted, Chic, Iconic - Meet the Modern Muse Palette

When swimwear is done right, color becomes more than just a detail — it becomes the mood, the vibe, the entire story. That’s exactly what Ivy Swimwear’s new Modern Muse Palette delivers: a carefully curated set of shades that whisper luxury, radiate quiet confidence, and feel effortlessly iconic.

This isn’t about chasing trends or making noise. It’s about embracing simplicity with depth — muted tones that flatter every skin tone, mix beautifully together, and carry you from poolside lounging to sunset cocktails with ease.

 The Palette: Understated but Powerful

Each shade in the Modern Muse collection was designed to be versatile, flattering, and timeless:

• Cream — luminous, soft, and endlessly chic.

• Brown — grounding and warm, with an earthy elegance.

• Red Clay — subtle, sultry, and full of quiet energy.

• Terracotta — a muted warmth that feels natural and modern.

• Deep Ocean Teal — rich and moody, adding a sophisticated pop of color.

Together, these tones create a palette that’s minimalist yet full of character — perfect for mixing, matching, and layering for any occasion.

The Mood Behind Modern Muse

Inspired by natural textures, earthy tones, and the effortless sophistication of quiet luxury, Modern Muse reflects a new chapter for Ivy Swimwear. Think: sun-warmed clay, ocean tides at dusk, smooth stone, and glowing skin kissed by golden light.

It’s swimwear designed for the woman who knows that less really is more — someone who values simplicity but still wants to make a statement.

Why It’s Iconic

Debuting at New York Swim Week, Modern Muse isn’t just another color launch — it’s a shift in direction. It’s Ivy Swimwear stepping into its minimalist era, where every detail counts, every shade tells a story, and every piece is designed to last season after season.

Muted, chic, iconic — this palette is for the modern muse in all of us. 

✨ Explore the full collection here: Modern Muse Collection

Written by: Samantha Spadaro