Celebrating 9 Years of Ivy

Nine years ago, a bold vision and a love for fashion met the sun-soaked coastlines and poolside escapes of the world—and Ivy Swimwear was born. What began as a passion project has grown into a global swimwear sensation, known for its cheeky fits, daring lace details, luxe fabrics, and trendsetting designs. Today, we celebrate Ivy Swimwear’s ninth birthday with immense gratitude for our community and deep pride in the legacy we continue to build.

Meet Our Founder: Linda, The Heart Behind Ivy

At the core of Ivy Swimwear is founder Linda, a fearless female entrepreneur who had a simple but powerful idea: create swimwear that makes every woman feel beautiful, confident, and unforgettable. As a designer, Linda broke boundaries by bringing unconventional materials like lace and mesh into the swimwear space, making Ivy one of the first brands to fuse lingerie-style detailing with poolside-ready silhouettes.

Linda’s creative direction has taken Ivy from a few handmade samples sold online to a full-fledged swimwear empire seen on influencers, travelers, and beach lovers around the globe. Her love for travel, aesthetics, and feminine energy continues to inspire every collection, campaign, and Instagram post.

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THE COLLECTIONS THAT BUILT OUR BRAND

1. Belle Femme Collection
Where femininity meets allure. Our Belle Femme bikinis are known for their signature lace overlays, adjustable ties, and figure-hugging shapes. This collection is a true Ivy classic—romantic, flirty, and unforgettable. Standouts include the Lucy in Yellow Berry, Lani in Cherry Lace, and the ever-popular Aster Plaid.

2. Mosaic Dream Series
Inspired by global adventure and handcrafted patterns, this collection showcases our signature mosaic print sets. With mix-and-match tops and bottoms and the addition of booty shorts, this series is perfect for festivals, resort getaways, or tropical parties. The Sofia in Mosaic and Maya in Mosaic are customer favorites for their eye-catching, artsy aesthetic.

3. Lovergirl by Rachie Love
Our first influencer collaboration took the Ivy girl to a whole new level. Curated by content creator @rachie.love, this dreamy pink-hued capsule collection blends Y2K inspiration with Ivy’s iconic cheeky fit. Each piece—playful yet powerful—embodies the Lovergirl mantra: soft, flirty, and in control.

4. The Opal Luxe Drop
A celebration of modern minimalism and premium textures. This drop featured elevated monokinis and sleek two-pieces with a focus on clean lines, metallic accents, and elevated cuts. Eden in Emerald Green, Aurora and Maisie in Teal made waves for their edgy yet elegant appeal.

5. The Ivy Icons
Some bikinis are too iconic not to mention. Pieces like the Lucy Lace Bikini, Freyja, and Blueberry Pie have become staples in the Ivy girl’s wardrobe. With bold prints, high-leg cuts, and custom hardware, these pieces set trends instead of following them.

6. Limited Edition & Collab Capsules
From our limited edition drops to our Style Steals features with influencers like @tayyloramanda, Ivy’s limited drops bring fresh energy and unexpected pairings. These micro-collections are snapped up fast and often never restock—perfect for collectors and loyal fans alike.

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More Than Swimwear: A Movement

Ivy Swimwear isn’t just a brand—it’s a lifestyle. Our bikinis are designed to transition seamlessly from pool to party, and from vacay mode to festival fit. We’ve shot in stunning destinations like Thailand, Vietnam, and Las Vegas to capture that effortless jet-set vibe. With every campaign, we highlight real women, real bodies, and real style.

Through the years, Ivy has remained committed to slow, thoughtful fashion. We produce in small batches, prioritize sustainability, and value quality over quantity. Every piece is made to last—not just one summer, but for seasons to come.

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A Note from Linda:

“I started Ivy because I wanted women to feel empowered in their skin. It wasn’t about showing more—it was about showing up. Showing up for yourself, for your dreams, for your boldest expression. Seeing Ivy grow into what it is today has been a dream come true. Thank you to everyone who has supported us along the way—I can’t wait for what’s next.”

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What’s Next?

As we step into our 9th year, we’re not slowing down. Expect more limited-edition capsules, international photoshoots, viral influencer collabs, and of course—unforgettable bikinis.

We’ll continue to push boundaries, set trends, and uplift our community with swimwear that celebrates every curve, every personality, and every Ivy girl.

Cheers to 9 years—and to everything ahead.

#IVYTurns9 #IVYForever