Inside the Official Ivy Swimwear x NYSW Afterparty at Virgin Hotels NYC

After making our debut on the New York Swim Week runway, Ivy Swimwear kept the celebration going in true IVY style—with an unforgettable afterparty at the iconic @virginhotelsnyc. On July 26th, from 9 PM to midnight, the rooftop transformed into a high-fashion playground for NYC’s trendsetters, industry insiders, and IVY Babes.

Fresh off the runway debut of our Modern Muses Collection—a sleek, sexy lineup of shimmer fabrics and sculpted solids—guests stepped into an immersive evening of cocktails, luxe activations, and unforgettable entertainment.

Here’s what went down:
✨ Tarot card readings for a touch of mystic energy
♒ Zodiac readings & jewelry gifting by @diphajewelry, perfectly paired to your sign
🍰 A decadent dessert table by @spotdessertbar—an edible art display almost too pretty to eat
🍸 Signature cocktails by @eltesorotequila and @suntoryhakuvodka, served all night long
🥂 A stunning champagne tower display—with an Ivy bikini top frozen in an ice block centerpiece that had everyone talking
🎶 Live singer and belly dancer performances that set the rooftop alight
🎙 Live podcast Q&A with founder Linda Chiou, sharing NYSW runway secrets and teasing Ivy’s next chapter
🎁 Bikini gifting, because no Ivy event is complete without a little something for our babes

The energy was unmatched, blending fashion and fun in a way only Ivy Swimwear could deliver. From bold activations to our signature champagne moment, this afterparty wasn’t just a celebration—it was a statement.

💌 Stay tuned: Our Modern Muses Collection opens for pre-order soon and officially launches this September.

Big love to our partners: @virginhotelsnyc @diphajewelry @spotdessertbar @eltesorotequila @suntoryhakuvodka