Subzero Couture Wellness Pop-Up with NYSW x TMPL Baths

This past month, we stepped into something a little unexpected—and completely unforgettable.

In collaboration with New York Swim Week (NYSW) and TMPL Baths, Ivy Swimwear joined in on an intimate Subzero Couture Wellness Pop-Up at TMPL Baths on 200 Madison Avenue—bringing together fashion, wellness, and community in the most elevated way.

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A Winter Escape in the Heart of the City

For a few hours, Manhattan faded into the background.

Guests entered a warm, immersive space where contrast defined the experience—from the steamy sauna to the invigorating cold plunge and luxurious hot tub.

It wasn’t just about wellness—it was about feeling.

A reset. A recharge. A moment to step into something different during the hustle and bustle of New York Fashion Week.

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Swimwear, Styled Beyond the Beach

Our activation was brought to life inside a wooden sauna.

Seeing our pieces worn in motion—layered, lived-in, and styled throughout the space—brought a new perspective to how swimwear can exist beyond traditional settings.

The “swimwear and fur” styling added an elevated, editorial edge:

• Minimal silhouettes paired with vintage textures
• Bare skin against plush layers
• Effortless, confident, and undeniably chic

It was swimwear—reimagined for anywhere.

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Curated Activations, Thoughtfully Layered

What made the experience truly special was the mix of wellness, indulgence, and discovery woven throughout the space.

Guests moved between activations, each adding its own energy to the afternoon:

• DAVID’S Protein Bar — a clean, elevated fuel moment to recharge between sauna sessions
• Vintage Fur Bar Pop-Up — a curated selection from a local vintage fur store, inviting guests to layer and style in real time
• Mezcalum Tequila Tasting — a warm, smoky tasting experience that brought a social, celebratory touch to the space

Each element was intentionally chosen to complement the environment—balancing wellness with indulgence, and function with fashion.

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An Intimate, Connected Crowd

We kept this one intentionally small.

A select group of Ivy babes, creatives, and tastemakers joined us, creating an atmosphere that felt:

• Personal
• Effortless
• Genuinely connected

Between cocktails, conversations, and shared moments between hot and cold circuits, the energy was natural—never forced.

Exactly how it should be.

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The Power of Collaboration

Partnering with NYSW and TMPL Baths allowed us to bring together three worlds seamlessly:

• Fashion
• Wellness
• Community

Alongside thoughtfully curated brand activations, the result was something immersive, modern, and aligned with the future of experiential retail.

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More Than Just a Pop-Up

This wasn’t just an event—it was a direction.

A glimpse into how Ivy Swimwear continues to evolve:

• Beyond seasonal moments
• Beyond traditional retail
• Into experiences that feel as good as they look

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Until Next Time…

To everyone who joined us—thank you for being part of something special 🤍

And if you missed it… don’t worry.

We’re just getting started.

@paez.photo 
@davidprotein
@selectvintagenyc
@ivyswimwear
@nyswimweek
@tmplbaths